why do we focus on instagram and facebook?
Facebook is a platform where businesses can promote their business and/or brand but more importantly: identify their audience. While Instagram focuses more on aesthetics and visual storytelling, Facebook offers advertising options that can be utilized and targeted to reach an incredibly specific demographic. Both social media channels offer different advantages and each channel offers unique approaches to engaging potential customers. According to Facebook Blueprint, 60% of people learn about a product or service on Instagram, and 75% take action after being inspired by a post. Reports by digital marketing agency ODM Group conclude that 74% of consumers rely on social media networks to guide buying decisions.
Whether you are selling homes, cocktails, or precision haircuts (and whether you like it or not), Instagram and Facebook have become an integral part of your industry. Each brand is packaged differently. Each client has a unique approach to how they want to be presented. Professional, funny, friendly, or dark + witty commentary - we can do it all. RAMP will increase your exposure with strategic posts, professional photos, and demographically targeted advertising.